{"id":88,"date":"2026-01-22T18:20:53","date_gmt":"2026-01-22T18:20:53","guid":{"rendered":"https:\/\/equitybook.in\/ibox\/?p=88"},"modified":"2026-03-04T05:31:31","modified_gmt":"2026-03-04T05:31:31","slug":"yippee-achieves-brand-lift-with-ibox-promotions-innovative-diy-kit","status":"publish","type":"post","link":"https:\/\/equitybook.in\/ibox\/yippee-achieves-brand-lift-with-ibox-promotions-innovative-diy-kit\/","title":{"rendered":"Yippee Achieves Brand Lift with iBox Promotions\u2019 Innovative DIY Kit"},"content":{"rendered":"<div>\n<div>\n<div><\/div>\n<\/div>\n<\/div>\n<audio class=\"wp-audio-shortcode\" id=\"audio-88-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/equitybook.in\/ibox\/wp-content\/uploads\/2026\/01\/Yippee-full-audio-Mp3.mp3?_=1\" \/><a href=\"https:\/\/equitybook.in\/ibox\/wp-content\/uploads\/2026\/01\/Yippee-full-audio-Mp3.mp3\">https:\/\/equitybook.in\/ibox\/wp-content\/uploads\/2026\/01\/Yippee-full-audio-Mp3.mp3<\/a><\/audio>\n<div>\n<div>\n<div>\n<p>&nbsp;<\/p>\n<p><strong>How a build-it-yourself kit sparked conversations, connections and brand lift for Yippee.<\/strong><\/p>\n<p>In today\u2019s fast-moving FMCG market, simply standing out on shelves isn\u2019t enough. Brands need engagement that feels purposeful, memorable, and budget-friendly. That\u2019s exactly what iBox Promotions achieved with Yippee Noodles through a unique Build-It-Yourself Kit campaign.<\/p>\n<p>Instead of opting for a conventional giveaway, iBox Promotions designed an eco-friendly DIY wood multi-utility holder \u2014a sustainable, interactive item that appealed to children and parents alike. More than merchandise, it was an activity that invited families to pause, assemble, and connect with the brand in a meaningful way.<\/p>\n<p>The campaign also addressed the unique challenge of finding an innovative, sustainable solution while aligning with Yippee\u2019s 12% GST framework, ensuring that the brand lift was both impactful and fiscally practical.<\/p>\n<p>The activation rolled out across modern and general trade channels and was instantly declared a hit. The outcome spoke volumes: Yippee registered a clear brand lift while staying well within budget. The campaign highlighted how a simple, thoughtfully designed engagement tool could outperform traditional, high-cost advertising.<\/p>\n<p>This case demonstrates how iBox Promotions bridges creativity, sustainability, and consumer involvement to deliver measurable impact. When people build with your brand\u2014literally\u2014they build stronger connections, making every touchpoint last longer.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div>\n<div>\n<div>\n<div>\n<div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; How a build-it-yourself kit sparked conversations, connections and brand lift for Yippee. In today\u2019s fast-moving FMCG market, simply standing out on shelves isn\u2019t enough. Brands need engagement that feels purposeful, memorable, and budget-friendly. That\u2019s exactly what iBox Promotions achieved with Yippee Noodles through a unique Build-It-Yourself Kit campaign. Instead of opting for a conventional&hellip;<\/p>\n","protected":false},"author":2,"featured_media":697,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[11],"post_series":[],"class_list":["post-88","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","tag-case-study","entry","has-media"],"_links":{"self":[{"href":"https:\/\/equitybook.in\/ibox\/wp-json\/wp\/v2\/posts\/88","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/equitybook.in\/ibox\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/equitybook.in\/ibox\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/equitybook.in\/ibox\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/equitybook.in\/ibox\/wp-json\/wp\/v2\/comments?post=88"}],"version-history":[{"count":5,"href":"https:\/\/equitybook.in\/ibox\/wp-json\/wp\/v2\/posts\/88\/revisions"}],"predecessor-version":[{"id":454,"href":"https:\/\/equitybook.in\/ibox\/wp-json\/wp\/v2\/posts\/88\/revisions\/454"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/equitybook.in\/ibox\/wp-json\/wp\/v2\/media\/697"}],"wp:attachment":[{"href":"https:\/\/equitybook.in\/ibox\/wp-json\/wp\/v2\/media?parent=88"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/equitybook.in\/ibox\/wp-json\/wp\/v2\/categories?post=88"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/equitybook.in\/ibox\/wp-json\/wp\/v2\/tags?post=88"},{"taxonomy":"post_series","embeddable":true,"href":"https:\/\/equitybook.in\/ibox\/wp-json\/wp\/v2\/post_series?post=88"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}